We get it, having a mega-platform is now the in thing to do.
With ‘superapps’ such as Grab, Go-Jek and WeChat, offering tons of services to consumers and paving way for what looks like the future, it is no wonder that those with the capability follow suit. We now call this version of copycat, a form of “innovation”. And consumers LOVE it.
In this case, we have DBS en route to the mega-platform dream.
After launching a marketplace for property, car, and electricity, DBS is now dabbing into travel. Some call this “throwing sh*t on the wall to see what sticks”, but to me, it makes so much sense if done right.